Georgia Marketing Strategies, LLC

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Georgia Marketing Strategies, LLC

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Our Founder - PauLo DaCosta

Restaurant Entrepreneur | Innovator | Owner/Manager

Transformational leader and restaurateur with 30+ years of experience driving growth, innovation, and excellence at Nelly's Deli. Proven track record of developing and implementing groundbreaking concepts, including a revolutionary multi-menu restaurant system that harnesses digital marketing and delivery apps to boost revenue.

Owner/Manager, Nelly's Deli (1990-Present)

As the Owner and Manager of Nelly’s Deli, Paulo DaCosta has successfully led the business for over 30 years, driving growth, innovation, and customer satisfaction. He developed and executed strategic plans that expanded the customer base and enhanced the deli’s brand reputation. His visionary approach introduced an innovative multi-menu system that integrated digital marketing, delivery apps, and key partnerships to increase efficiency and maximize revenue.


Under his leadership, Nelly’s Deli consistently delivered exceptional customer service and quality cuisine, fostering a strong, loyal customer base. The deli has maintained a 4.5-star rating on popular review platforms, reflecting its commitment to excellence.

Core Competencies, Achievements, and Industry Engagement

Key Achievements

Professional Affiliations

Key Achievements

  • Boosted revenue by 30% through cutting-edge digital marketing and strategic partnerships.
  • Built a scalable business model, positioning Nelly’s Deli for future franchise expansion.
  • Earned industry recognition, maintaining high customer ratings and satisfaction over the years.


Paulo's forward-thinking management style has set Nelly's Deli apart as a leader in innovation and operational excellence in the restaurant industry.

Skills Summary

Professional Affiliations

Key Achievements

  • Restaurant Operations Management
  • Digital Marketing and Social Media
  • Brand Development and Licensing
  • Strategic Partnerships and Revenue Growth
  • Team Leadership and Training


References:

Available upon request.

Awards and Recognition

Professional Affiliations

Professional Affiliations

  • Daytona Beach News-Journal's "Best Deli" Award: Recognized as the best deli in the area in 2010, 2015, and 2020, reflecting the high-quality food and service standards at Nelly's Deli.
  • Florida Restaurant and Lodging Association's "Small Business of the Year" Award (2018): Acknowledged for outstanding business performance, innovation, and community involvement.

Professional Affiliations

Professional Affiliations

Professional Affiliations

  • National Restaurant Association: Active member, staying current with industry trends and best practices.
  • Florida Restaurant and Lodging Association: Engaged in statewide initiatives to promote the hospitality industry.
  • Daytona Beach Chamber of Commerce: Connected with local businesses and community leaders to foster growth and collaboration.

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